About Us
Built on trust. Driven by expertise.
For over two decades, Central Advisors has been the trusted financial partner for South Africa's most discerning families and businesses.
Our Story
Two decades of precision financial planning.
Central Advisors was founded on a simple but powerful conviction: that every South African family and business deserves access to the same calibre of financial advice previously reserved for the ultra-wealthy.
Since our founding, we have grown into one of South Africa's most respected independent financial planning practices — not through aggressive expansion, but through the quiet accumulation of trust, one client relationship at a time.
We remain proudly independent. We carry no product bias, no hidden incentives, and no allegiance to any single provider. Our only obligation is to you.
What We Stand For
Principles that guide every decision.
Independence
We are not tied to any product house or provider. Our advice is driven solely by what is right for you.
Precision
Every plan we build is bespoke. We do not believe in generic solutions for complex financial lives.
Discretion
Your financial affairs are deeply personal. We treat every client relationship with absolute confidentiality.
Accountability
We measure our success by yours. Long-term relationships built on consistent, measurable outcomes.
Expertise
Our team holds the highest professional designations in the South African financial planning industry.
Integrity
We say what we mean and do what we say. No surprises, no fine print, no conflicts of interest.
Our People
The advisors behind your plan.
Our team combines decades of experience across investments, insurance, estate law, and corporate benefits — giving you access to deep specialist knowledge under one roof.
Jonathan Steyn
Founder & Managing Director
CFP® | B.Com (Hons) Finance
Jonathan founded Central Advisors with a vision to bring institutional-quality financial planning to private clients. With over 25 years in the industry, he leads the firm's investment and estate planning practice.
Priya Naidoo
Head of Corporate Benefits
CFP® | MBA (UCT)
Priya leads our corporate financial planning division, specialising in employee benefit design, pension fund governance, and group risk solutions for businesses across South Africa.
David van Wyk
Senior Financial Planner
CFP® | LLB | Postgrad Tax Law
David's dual background in financial planning and tax law makes him uniquely positioned to advise on complex estate structures, trust planning, and intergenerational wealth transfer.
Amahle Dlamini
Investment Specialist
CFA® | B.Sc (Actuarial Science)
Amahle brings rigorous quantitative analysis to our investment practice, overseeing portfolio construction, offshore investment strategies, and ongoing performance monitoring.
Credentials & Compliance
Regulated. Qualified. Accountable.
FSP Licensed
Authorised Financial Services Provider under the FAIS Act
CFP® Professionals
Certified Financial Planner® designation holders on staff
FPI Members
Members of the Financial Planning Institute of Southern Africa
FSCA Regulated
Regulated by the Financial Sector Conduct Authority
Meet your advisor.
Every client relationship begins with a confidential, no-obligation consultation. Let us show you what precision financial planning looks like.